The Key SEO Metrics You Don’t Want To Miss?

 

Search engine optimization is often regarded as a complex process. There are essential factors that help you to run a successful search engine optimization campaign. Most digital marketers find it impossible to keep track of all the changes. One should have a basic overview of what’s going on within a website to succeed in the digital world. To take the discussion further, one should look at the most important points associated with the world of search engine optimization. To achieve success easily, these are the four most important SEO metrics that every website owner should follow to track their success in the world of search engine optimization. They are as follows:

•          Organic Traffic
•         Bounce Rate
•         Pages per Session
•          Organic CTR

To understand these points far more clearly, we should describe them on a point-to-point basis. Let us now dive into our discussion further with the help of these factors. 

•       Organic Traffic:

Organic traffic implies all the views that come to your blog or website from the search engines. One can say that higher search engine traffic is the ultimate mantra behind the success of search engine optimization. It is essential to track the activities of their internet marketing efforts and determine whether they are successful or not. To get a clear picture of the organic traffic that comes to your website, all you need to do is log into your Google Analytics account and navigate to Acquisition—All traffic—Channels—Organic Search. If you plan to check the performance and organic traffic of your landing page, all you need to do is go to behavior-website content-landing pages and select the organic traffic segment.

•        Bounce Rate

Bounce rate is an important SEO metric that allows you to keep track of the number of single pages per session. It shows the number of people who left your website without taking any action.

Whether a high bounce rate is a good or bad option?

It depends solely on the main purpose of a particular web page. A high bounce rate on a check-out page is a much bigger problem than a high bounce rate on the contact information page. Suppose the bounce rate is around 60–70% within a particular piece of content. Then one shouldn’t consider it a bad perspective. It is a natural thing that the customer reads your article and leaves your page afterwards. The bounce rate doesn’t particularly consider the time the visitor spents on a page. It also doesn’t mean that the user didn’t find what he was looking for. One can compare the bounce rate of your landing pages and analyze why some of them perform better than others.

•      Pages per Session

A page per session is another crucial factor upon which the success story of a particular SEO campaign depends. It shows how many pages a user visited in one session on average. It is always believed that one particular, unique session is 30 minutes in length. Pages per session depend on two key metrics: time on site and average session duration metrics. These are influenced by the lack of data on the exit pages. Impossible for Google Analytics to measure when a particular visitor left your pages. Pages per session are often regarded as an exact SEO metric that determines the overall engagement of the visitors. It is often found that the high number of pages per session indicates that what the user was looking for couldn’t be judged by them. Behavior flow in Google Analytics allows you to track the exact path of a particular group of users when they are visiting your website.

•     Organic CTR

Organic click-through rate is another crucial strategy that one should use to determine the success of an SEO campaign. The organic click-through rate is a proportion of clicks in relation to the impressions in the SERP. The click-through rate is a key metric when it comes to the particular field of search engine optimization.  It is believed that CTR depends strongly on the position in the SERP. The average CTR of your website can be found in the Google Search Console under the Search Analytics tab. 

To get maximum organic CTR, they should always experiment with their meta title and meta tag descriptions. Try to test new things and find out what works best for you. What we can say is that if you follow these four important metrics, then your SEO campaign will run successfully.