How to Optimize Your PR Strategy?
In the past, public relations and marketing teams were two different identities with separate goals and functionalities. The PR team focused on media relations. The marketing sector aimed to establish connections between customers and brands. In the 21 st century, the advent of the digital landscape made it a necessity for both public relations strategies and digital marketing efforts to align with each other. Now the main question arises within the minds of the marketers: How do they accomplish this? If you are interested in learning about it, let's dive into our discussion. Prior to taking our discussion deeper, one needs to understand the transformation from traditional PR to digital PR. Traditional PR & Digital PR: In the past, a publicist was a PR specialist that focused on creating PR marketing with journalists, publications, producers, editors, and writers to catch their clients through legacy media like Ø News Paper Ø ...