What is Google AdX and Its Importance?

 


 Google Ad Exchange network is known as Google AdX. It contributes about 50 percents of the total revenue. Earned with the help of running advertisements. It is among the best SSPs available and popular among most publishers and media buyers. Google AdX has evolved and helped its publishers to grow their customer base and earn revenue.

What is Google Ad Exchange?

Google Ad Exchange is a marketplace that sells and purchases advertisements through real-time bidding. Publishers can run massive advertising campaigns and help you earn a considerable amount of revenue. Google AdX is a unified platform that cannot integrate with other applications. To access Google AdX, the publisher must use the Google Ad Server platform. A Google Ad manager's role is critical for running and controlling Google AdX.

Google Ad Manager, previously known as DoubleClick for Publisher (DFP), is a dashboard where ad publishers can manage their advertisement inventory and serve ad space. Google Ad Manager helps you to set up and run your ad inventory, track revenue, and target.

Google AdX gets managed with the help of Google Ad Manager and allows publishers to:

Ø  To make ads work on the application

Ø  It helps you to categorize direct ads, house ads, and programmatic ads

Ø  Allow a particular ad to define and control pricing rules

Ø  Monitor and track the performance of a specific advertisement

Benefits of using Google AdX

The benefits of using Google AdX are as follows:

·       It has higher demands

·       Define the price floors

·       Complete control of your advertisement

·       It offers an innovative reporting system

·       Enable you to track the performance of your advertisement

If you want to run your Google ad campaign and earn a lot of revenue, do take the aid of Google AdX.

Do you want to use Google AdX?

Then, get in touch with the best Google Ad partners of your choice.

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