Facts and Know-how about the latest digital marketing trends of 2020

 

With the dawn of the New Year 2018, rapid development took place in the field of digital marketing, which no business enterprise can ignore. These dramatic changes took place in SEO, social media,  PPC, and content marketing. To stay alive in the competition, most of these business enterprises have to adapt to these newer strategies. As we witness a sudden transformation from a laptop- and desktop-driven age into a mobile-driven era, the advent of new digital marketing trends turns out to be inevitable in this modern arena.

Some of the highlights and drastic changes that took place in the world of digital marketing appear to be as follows:

• Augmented reality

AR appears to be the game changer in the field of digital marketing. Different brands of smartphone users use AR for interactive purposes. Experts from the field of digital marketing are of the opinion that in the recent era, Facebook and Instagram will integrate it in the upcoming future. Companies spend a lot of money on the process of brand promotion. But the latest trend suggests that it would become an obsolete technique, especially in the field of digital marketing. Experts believe that bigger enterprises would use an organic promotional technique that not only increases return on investment but also helps to generate a greater return.

• Data-Driven Marketing

Data-driven marketing will be an important aspect in the field of digital marketing. Marketers will base their strategies completely on consumer behavior and customers purchasing power. The digital marketers will monitor the customer's purchasing path from scratch to learn what compels them to buy. Hand-held devices turn out to be more popular than laptops or desktops. Some believe that by 2020, digital marketing techniques will be based on mobile platforms. We expect to witness that customers will make instant decisions with the help of smartphone devices. It will lead to the rise of micro-moments, and an integrated marketing strategy shows that brands will display real-time information to potential customers when they look for information or advice.

• Digital Marketing

In digital marketing, advertisements play a crucial role. But now, people look for purposeful ads with a specific objective and the capacity to attract a group of target audiences. Experts believe that mobile-friendly advertisements on Facebook and Instagram will play a major role. In 2020, a professional live video will replace the product video. On a social media platform, it will witness the active participation of people. The live video provides a great way to connect with the present audience, and customers like it more as compared to the simple video. While planning a digital marketing strategy, one should keep in mind the privacy of consumers. There is commitment towards protecting the privacy of consumers will benefit marketers by 2018.

• User-interactive and dynamic content

It is a crucial requirement in the field of digital marketing. Google gives high preference not only to unique contents but also to crispy contents, which are a necessity for marketers. It is the chat-bot system that helps consumers get useful information regarding a particular issue. It will help an individual bring about the trend of voice marketing. 

These are the few trends in the field of digital marketing that need to be adopted by all marketers to stay healthy and alive in this field of intense competition.