What is Google AdX and Its Importance?

Google Ad Exchange network is known as Google AdX. It contributes about 50 percents of the total revenue. Earned with the help of running advertisements. It is among the best SSPs available and popular among most publishers and media buyers. Google AdX has evolved and helped its publishers to grow their customer base and earn revenue. What is Google Ad Exchange? Google Ad Exchange is a marketplace that sells and purchases advertisements through real-time bidding. Publishers can run massive advertising campaigns and help you earn a considerable amount of revenue. Google AdX is a unified platform that cannot integrate with other applications. To access Google AdX, the publisher must use the Google Ad Server platform. A Google Ad manager's role is critical for running and controlling Google AdX. Google Ad Manager, previously known as DoubleClick for Publisher (DFP), is a dashboard where ad publishers can manage their advertisement inventory and serve ad space. Google Ad Manage...